Abstract (eng):
The article presents key directions for the refinement of the scientific basis of
companies’ Financial Business Analysis through change of philosophic-scientific
paradigm, science-metric parameters and integration between methodologies of
strategic, current and operative financial business analysis, such as “SWOT”, “Balanced
Scorecard Method of Analysis”, “Z-Score Methods of Analysis”, and business metrics.
The author also presents why and how some methods can be improved in order to serve
better in the contemporary economic and financial conditions .