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http://eztuir.ztu.edu.ua/123456789/1639Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Кучер, Марія Олегівна | - |
| dc.contributor.author | Бородкіна, Наталія Олександрівна | - |
| dc.contributor.author | Kucher, M.A. | - |
| dc.contributor.author | Borodkin, N.A | - |
| dc.date.accessioned | 2016-03-02T12:29:11Z | - |
| dc.date.available | 2016-03-02T12:29:11Z | - |
| dc.date.issued | 2015-06-11 | - |
| dc.identifier.uri | http://eztuir.ztu.edu.ua/123456789/1639 | - |
| dc.language.iso | uk | uk_UA |
| dc.publisher | ЖДТУ | uk_UA |
| dc.relation.ispartofseries | Менеджмент суб’єктів господарювання: проблеми та перспективи розвитку : Зб. матер. ІІІ Міжнар. науково-практ. конф.; | - |
| dc.subject | підприємство | uk_UA |
| dc.subject | розвиток | uk_UA |
| dc.subject | брендинг | uk_UA |
| dc.subject | стратегіі | uk_UA |
| dc.title | ПРОБЛЕМИ ФОРМУВАННЯ СТРАТЕГІЇ РОЗВИТКУ БРЕНДУ ПІДПРИЄМСТВА | uk_UA |
| dc.title.alternative | Problems of formation of development strategy of company brand | uk_UA |
| dc.type | Article | uk_UA |
| dc.description.abstracten | In this abstract theoretical problems of the strategy of brand development formation are investigated. The brand is an important part of the company mission, which is known, details of the company status, provides direction and guidance for setting goals and strategies at different organizational levels. Therefore, the brand management, the formation of an effecti ve strategy for its development is very important in today's competitive environment. | uk_UA |
| Appears in Collections: | Менеджмент суб'єктів господарювання: проблеми та перспективи розвитку | |
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