The article is devoted to the problem of the need to intensify the international marketing of domestic producers of food products in conditions of integration of the Ukrainian economy in the global economic environment. The author identifies that in order to penetrate to the markets of highly developed countries, the products of domestic producers must not only comply with international quality standards, but also be recognizable, have competitive position compared to other similar local or impor ted goods, the products must have intermediate and final commitment to customers. The author proposes to solve the problem with the deploying of international advertising company first stage of which is to create a positive international image of the co untry of origin of products – Ukraine.