Modern trends in digital transformation of marketing & management

Chukurna, О.; Zamlynskyi, V.; Dankevych, A.

dc.contributor.author	Chukurna, О.
dc.contributor.author	Zamlynskyi, V.
dc.contributor.author	Dankevych, A.
dc.date.accessioned	2023-03-31T08:19:30Z
dc.date.available	2023-03-31T08:19:30Z
dc.date.issued	2023
dc.identifier.uri	http://eztuir.ztu.edu.ua/123456789/8145
dc.description	Modern trends in digital transformation of marketing & management/ collective monograph / Edited by Olena Chukurna and Viktor Zamlynskyi. Košice: Vysoká škola bezpečnostného manažérstva v Košiciach, 2023. – 604 p.	uk_UA
dc.language.iso	en	uk_UA
dc.publisher	Vysoká škola bezpečnostného manažérstva v Košiciach	uk_UA
dc.subject	marketing	uk_UA
dc.subject	management	uk_UA
dc.title	Modern trends in digital transformation of marketing & management	uk_UA
dc.type	Book	uk_UA
dc.description.abstracten	The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in the systems of marketing management and business administration are determined. The transformations of business models in the conditions of the digital economy are analyzed, the impact of blockchain technologies on the development of promising areas of the marketing management system and business administration is analyzed. Reasonable impact of digital technologies on the transformation of management systems in social, public, legal and administrative spheres and various sectors of the economy. The contours of the formation of the digital economy in the sectors of economic activity and the social sphere have been developed.	uk_UA